What is a War Icon?

An icon is a form, which has a meaning, which shapes conviction, which guides behavior

Warring to win can be an intricate venture and it is not a skill many pick up by accident. As a military officer, I have fought across many different “terrains,” including land, air, cyber, space, strategic weapons, peacekeeping, and counterinsurgency - all these taught me that certain aspects of war are universally true. Again and again, I was reminded that in war:

  • the stakes are profoundly high

  • the circumstances are inherently overwhelming

  • the rules change constantly

  • the objective rarely stays still

  • the enemy adapts

  • the way forward is usually obscured.

My lengthy experience as a war fighter showed me there is no easy map to victory. If there was, I suspect we would all have it by now. But I found something better than a map. I found an arsenal of icons that are adaptable, personal, and powerful enough to utilize in the most intense of challenges. When we talk about war icons, we are talking about a set of tools, a collection of ideals, a series of paradigms that, when internalized, provide us with our best shot at winning when it counts.

There is a critical need for the development of an armory in all of us.

And it does not look like “how-tos,” rule books, or checklists. Winning when it counts requires fluidity and creativity. It requires uncommon readiness and deep confidence. It is my belief and experience that cultivating these icons of war is the greatest asset we could give ourselves.

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War Icons


I. Peace Chief, War Chief

II. Win, Then War

 

IV. War Demands Uncommon Vigilance

III. Powerful Decisions

 

VI. Breakthrough Endurance

V. Occupy The Moral High Ground

 

VIII. Warring From Beauty

VII. The Descent Into Greatness

 

X. Intuitive Operations

IX. You Will Never Know your Enemy

 

XII. Nobody Reigns Alone

XI. There Is Always a Way of Peace

 

XIV. Prioritize Sustainability

XIII. The Science and Art of Alliance

 

XV. When To Drop Your Nuke